A House Is Not A Home

This quick statement from Barb Schwarz explains what happens the moment you decide to market your house and the roll a homestager plays in the process:

You have already decided to sell your home, so now your home has become a house.  Once your house has been staged, it now becomes a product that is competing with other products.  By staging your house, you are packaging it so that it attracts potential buyers to choose your house and not the competition.

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